Humanexperienceastheoperatingprinciple.

A CX and EX consultancy for boards, executives, and operators.

Three decades across Meta, Walmart, Nielsen, and Sam's Club — distilled into a practice that ships strategy your team can run on Monday morning.

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In the press

BULB! Marketing Magazine · August 2026
BULB! Highlights Ramón Portilla's Human Vision for Retail Media
Leading Chilean marketing publication BULB! Marketing Magazine featured Ramón Portilla's closing keynote at Retail Media Summit Chile 2026, where he challenged the industry to rethink its future. Rather than asking how much data retailers can collect, he posed a different question: What relationships would never exist if your brand didn't exist?
Introducing ideas such as Human Incrementality, Portilla argued that the next competitive advantage in Retail Media will not come from more technology alone, but from creating stronger human connections. Read the full article to discover why this perspective is resonating across the industry.
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BULB! Marketing Magazine · August 2026
Retail Media Summit Chile 2026
At the Retail Media Summit Chile 2026, Ramón Portilla closed the conference with a keynote challenging the industry to look beyond algorithms and first-party data. Through his E.I.A. framework (Emotion, Intelligence & Action), he emphasized that while AI and data have transformed Retail Media, lasting customer loyalty is built through empathy, trust, and genuine human connection. His message reinforced that the future competitive advantage will belong not only to retailers with the best data, but to those who best understand the people behind it (Spanish read).
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Founder · CX & EX Advisor · Keynote Speaker · Author

Ramon Portilla

Over three decades at Meta, Walmart, Nielsen and Sam's Club, he's turned the way customers and employees feel into lasting loyalty and growth.

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How it works

How we drive loyalty and growth

Three disciplines, one through-line: human experience as the operating principle. We partner with leadership teams to make it operational from the boardroom to the front line.

01
Strategic CX + EX Partner
We help organizations drive customer and employee loyalty, by leveraging their purpose and mission whilst implementing a human experience strategy to serve as a roadmap in their improvements.
02
Storytelling-Driven Data Insight Advisor
We set your strategies up for success by ensuring your human experience programs are catalyzed by insight-driven narratives that provide clear and bespoke measures of success, along with the actionable diagnostic metrics.
03
Pragmatic Operational Practices
We warrant that the Human Experience strategy delivers actionable programs by working side by side with operational leadership to deliver easy, engaging and simple playbooks that will boost your employee experience.

Recognition

A globally recognized voice in retail & human experience

A recognized voice in customer and employee experience — on the world's biggest stages and trusted by global brands across retail and banking.

Recognized among the world's most influential retail minds.

The passion of the Hispanic and LatinX community is an untapped and most of times undeciphered talent asset for most companies.

Ramon PortillaFounder, HumanX Insights

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Voices

What boards and stages say

One of the best decision Walmart made as it expanded internationally was to harvest the best and brightest and bring them back to Bentonville. Ramon was one their best finds.
One of the best decision Walmart made as it expanded internationally was to harvest the best and brightest and bring them back to Bentonville. Ramon was one their best finds. An Oxford University education, a clear global awareness and gift for management, I was struck as I met him some 20 years ago of the elegance and grace at which both he projected and used in his leadership role. The combination of a big fast brain, a caring heart and ability to listen is a unique combination in modern management. Over the past twenty years he has built a remarkable record of both strategic thinking and hands on accomplishment.

Paco Underhill

Founder of Envirosell Inc., Global best-selling author, and Futurist

Ramon is a visionary with a knack for uncovering trends and shaping strategy. His ability to distill complex data into clear recommendations is unparalleled.
Ramon is a visionary with a knack for uncovering trends and shaping strategy. His ability to distill complex data into clear recommendations is unparalleled. He brings a passionate customer focus to every discussion, driving customer-led decisions. As a servant leader, he inspires teams to align with company's purpose and deliver impactful results through creative execution and ideas. Ramon excels in implementing metrics like NPS to enhance both customer and employee experience and impactful insights. His retail expertise, coupled with technological prowess, accelerates customer-focused strategies locally and globally.

Allan Steinmetz

CEO, Founder, Inward Strategic Consulting

Ramón es uno de los profesionales más brillantes que he conocido. Un verdadero líder y profesional destacado en el Sector Retail a Nivel Mundial.
Ramón es uno de los profesionales más brillantes que he conocido. Un verdadero líder y profesional destacado en el Sector Retail a Nivel Mundial. No solo posee un conocimiento profundo y una experiencia vasta en todas las facetas del sector, sino que también se destaca por su visión de futuro excepcional. Su capacidad para anticipar las tendencias y adaptarse a las dinámicas cambiantes del mercado lo coloca en una posición única como estratega empresarial. Ramón va más allá de los aspectos comerciales; comprende que el sector retail es intrínsecamente humano. Su enfoque humanista centrado en las personas refleja su comprensión de que, en última instancia, se trata de crear momentos significativos para clientes y empleados. Esta perspectiva hace que su liderazgo sea no solo efectivo sino también inspirador.

Laureano Turienzo

CEO Retail News Trends y Presidente del Círculo Iberoamericano de Retail

I can best describe Ramon as an insight retail leader with unique expertise who translates insights to strategy, accelerating customer-focus strategies for higher engagement and revenue growth.
I can best describe Ramon as an insight retail leader with unique expertise who translates insights to strategy, accelerating customer-focus strategies for higher engagement and revenue growth. I partnered with Ramon during two of my assignments at Walmart US. During my last tenure in Marketing, he provided our team with critical insights to drive our Financial Services business. Previously, as Head of Multicultural for Walmart, he became a key advisor in differentiating insights from the Hispanic customer that fed our multicultural strategy. His work included partnerships with key category brands (P&G, Coca-Cola, Frito Lay, L'Oreal, etc.) that yielded significant growth with the US Hispanic Retail segment.

Carla Giovannetti Dodds

Global Growth and Brand Strategist

Ramón personifica la Experiencia Humana, fusionando valores y propósito para impulsar organizaciones hacia un crecimiento diferenciado.
Ramón personifica la Experiencia Humana, fusionando valores y propósito para impulsar organizaciones hacia un crecimiento diferenciado. Su visión innovadora y habilidad para inspirar a través de historias cautivan, mientras su liderazgo apasionado nutre equipos centrados en el propósito, elevando cada experiencia del cliente y empleado con una creatividad sin igual. Además, como líder en estrategias de retail, Ramón anticipa tendencias, influyendo en decisiones comerciales y trascendiendo fronteras, especialmente en América Latina y Europa, consolidándolo como un referente en el mundo del retail.

Darío Brasca

Presidente CYRE, S.A., Argentina

Ramon Portilla stands out as a visionary leader whose impact transcends our organization to leave a lasting mark on the industry.
Ramon Portilla stands out as a visionary leader whose impact transcends our organization to leave a lasting mark on the industry. His commitment to excellence and innovative insights into customer and market dynamics has inspired teams to achieve remarkable goals. I am honored to endorse him as a professional par excellence, confident in his ability to elevate HumanX Insights to unprecedented success. His exceptional leadership and expertise in translating market strategies across diverse regions, especially in leveraging AI for strategic planning, resonate deeply with SAB Marketing Connections' mission.

Mauricio Sabogal

CEO, Founder, SAB Marketing Connections

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Humanexperienceastheoperatingprinciple.

In the press

BULB! Highlights Ramón Portilla's Human Vision for Retail Media

Retail Media Summit Chile 2026

Ramon Portilla

How we drive loyalty and growth

Strategic CX + EX Partner

Storytelling-Driven Data Insight Advisor

Pragmatic Operational Practices

A globally recognized voice in retail & human experience

Upcoming events

What boards and stages say

Want HumanX Insights as your partner?